While no major announcements were made by Atlassian on October 14, 2025, the company is set to implement a previously announced price increase for its Cloud products, effective October 15, 2025. This change will affect a range of products including Jira, Confluence, Jira Service Management, and Bitbucket, with price hikes varying by plan. For instance, Standard plans for Jira and Confluence will see a 5% increase, while Premium plans will rise by 7.5%, and Enterprise plans by 7.5% to 10% [1, 5, 6]. Bitbucket's Standard and Premium plans will both increase by 10% [2]. Atlassian attributes the price adjustments to substantial investments in its platform over the past year, including the rollout of over 150 new features for Jira and more than 170 for Confluence [7]. Other justifications include significant scalability improvements, such as doubling the user limit for Jira Cloud to 100,000 users, and expanded data residency options and compliance certifications [1, 5, 7]. The company also highlighted the integration of AI capabilities and the introduction of new platform apps like Home, Goals, and Teams to enhance productivity [1, 5]. Customers were notified of these changes in August 2025, allowing them time to lock in current pricing by renewing or upgrading before the effective date [5, 6].