ServiceTitan announced that Southern Home Services (SHS) adopted its 'Max Program.' SHS, a large residential trade service consolidator, is the first enterprise-scale business to implement the platform.

The adoption signals a major push toward end-to-end automation within the trades industry. The Max Program utilizes ServiceTitan’s native AI solutions to embed purpose-built technology across the entire business lifecycle.

The AI covers demand generation, customer intake, intelligent dispatching, and job execution. This integration aims to create a seamless and automated workflow.

ServiceTitan notes the partnership highlights growing momentum for AI adoption to drive transformational outcomes. Bryan Benak, CEO of Southern Home Services, stated that AI acts as a driving pillar of their growth strategy, enabling more efficient operations and better decision-making.