Unity CEO Matthew Bromberg announced the company will debut a beta version of Unity AI at the March 2026 Game Developers Conference. The new tool aims to eliminate coding requirements to democratize game creation for non-programmers. This initiative serves as a primary strategic focus for Unity throughout 2026. The company intends to enable millions of additional users to create interactive entertainment through this technology.
The announcement supports a broader corporate expansion into artificial intelligence, featuring a new AI Marketplace and an internal AI Council. Unity will integrate proprietary data with leading AI models to create specialized development tools. Management expects these tools to offer higher efficiency than general-purpose models. The strategy aims to improve productivity for both professional developers and those without programming skills.