United Airlines today launched its new one-stop service from Los Angeles (LAX) to Bangkok (BKK) via Hong Kong (HKG), marking the carrier's return to the Thai capital after an 11-year absence. The route will be operated using a Boeing 787-9 Dreamliner, targeting tourism and travelers visiting friends and relatives. This launch is part of a broader push into Southeast Asia, with a flight from Los Angeles to Ho Chi Minh City, Vietnam, also scheduled to begin the following day. The strategic re-entry into these markets is facilitated by utilizing existing Hong Kong services, which helps mitigate the risks associated with long-haul routes that have historically seen challenges for U.S. carriers. No significant market reaction was noted as the news of these routes was first announced on October 8, 2025.