Visa surveyed 14,764 consumers on the state of digital commerce in Asia Pacific. The research shows 74% of consumers use AI-powered tools to discover products. Security and transparency concerns cause hesitation at checkout.
Consumers avoid trusting AI with personal data and financial information. Affluent households express higher expectations for data protection and control.
Improved payment security serves as the primary driver for increased adoption. Building consumer trust remains critical for the growth of AI-powered commerce.