Victoria's Secret & Co. expands its retail footprint into Germany. The company partners with franchise operator PTH Group for this expansion.
The first standalone store will open in Hamburg in the summer of 2026. This marks the brand's first significant foray into the German physical retail market, moving beyond existing small outlets in the Düsseldorf and Hamburg airports.
Following the Hamburg opening, Victoria's Secret plans two more German locations by the end of 2026. Further expansion is planned for subsequent years. The company currently operates approximately 1,380 stores across nearly 70 countries.