Xiaomi, Oppo, and Vivo have informed suppliers of shipment cuts reaching 30% for 2026. This Nikkei Asia report marks the second downward revision for these companies this year. The reductions primarily impact mid-range and low-end models in overseas markets.
Soaring AI demand has triggered a severe shortage of memory chips. RAM and storage costs have increased sharply as a result. Manufacturers must now choose between lower profit margins or higher consumer prices in price-sensitive regions.
Xiaomi lowered its 2026 target to approximately 95 million units. This represents a significant drop from the 170 million units shipped in 2025.