Apple announced on November 28, 2025, that it will open its fifth official retail store in India on December 11. The new store will be located in the DLF Mall of India in Noida, making it the second outlet in the Delhi-NCR region. This move is part of Apple's broader strategy to increase its physical retail footprint and direct consumer engagement in the country. The expansion comes during a landmark year for Apple's retail growth in India, following other store openings in Bengaluru and Pune. The continued investment highlights the company's focus on India not just as a production hub but as a core growth market, aiming to meet the rising demand for premium smartphones and devices in the nation's expanding urban centers.