Apple is accelerating the development of three AI-powered wearable devices: smart glasses, a wearable pendant, and camera-equipped AirPods.

Bloomberg reports the initiative marks a strategic shift into the AI hardware sector to challenge Meta and OpenAI. All three products will connect to the iPhone and feature an enhanced Siri digital assistant.

Integrated camera systems will provide visual context for AI-driven tasks. Apple positions the smart glasses as a premium offering. The pendant and AirPods will utilize lower-resolution cameras focused on AI support rather than photography.