Apple has commenced its annual four-day Black Friday and Cyber Monday shopping event, which runs from November 28 through December 1, 2025. The promotion offers customers Apple gift cards of up to $250 with the purchase of eligible products, including select iPhone, iPad, Mac, and Apple Watch models, among other devices and accessories. This year's event features gift card values ranging from $25 for smaller accessories to $250 for higher-end MacBook Pro models. Notably, some of Apple's newest products, such as the latest iPhone 17 lineup, are excluded from the gift card offer. While the event is a key part of Apple's holiday sales strategy, many sources note that third-party retailers are offering direct cash discounts on Apple products that may be more substantial than the value of the gift cards offered by Apple directly.