Apple is scaling back plans for its AI-powered health and wellness coaching service. The project, internally named 'Mulberry,' used AI and Apple Watch data to provide personalized health guidance. Bloomberg reports Apple recently wound down the standalone service.
Apple will instead incorporate some AI-driven health features into its existing Health app. This cautious approach helps Apple avoid potential pitfalls and regulatory scrutiny. The company seeks to mitigate risks associated with providing direct AI-generated health advice.