Apple is scaling back plans for its artificial intelligence-powered health and wellness coaching service. The project leveraged Apple Watch data to provide personalized health guidance. Apple has refocused the features into existing apps instead of launching a standalone paid service.
The original service generated health reports and AI-driven recommendations. It relied on user surveys, Apple Watch data, and external lab results. Apple may repurpose some video content and features within the Health app. This strategic pullback highlights the complexities of creating a paid service in the health tracking sector.