Apple expects to unveil a significant update to the Apple Fitness+ subscription service on January 1, 2026.
A cryptic teaser campaign preceded the announcement on the service’s official Instagram account. The campaign featured videos of trainers holding newspapers headlined, "Something Big is Coming to Apple Fitness+" and "The Countdown Begins."
The reveal aligns with the company's annual "Ring in the New Year" activity challenge for Apple Watch users. Although Apple has not disclosed specific details, speculation suggests new workout challenges or promotions designed to engage subscribers with New Year's resolutions.
Separately, rumors suggest a connection to a future AI-powered health coaching service. However, this service is not anticipated to launch this early in the year.