Reports released January 6, 2026, outline potential shifts in Apple’s product strategy for the iPhone 18 Pro Max, anticipated in September 2026. Rumors suggest Apple may adopt a "split-launch" cycle, departing from its traditional simultaneous release schedule.
The new flagship is expected to feature the powerful 2nm A20 Pro chip. It will also introduce under-display Face ID, allowing for a more seamless full-screen design.
Further speculation points to major camera upgrades. The device will also feature a 6.9-inch OLED display. Reports indicate a potential price increase for the next-generation premium model.
This information provides insight into Apple's potential long-term product roadmap. However, the data relies on unconfirmed industry reports and does not constitute an official announcement from the company.