Adobe Systems (ADBE) rose 4.00% to $256.54 during market hours on February 24, 2026. This recovery follows a 4.61% decline to a $246.68 close on February 23.
The stock's rebound coincides with an expanded global partnership between WPP and Adobe announced on February 24, 2026. The collaboration is designed to accelerate AI transformation through integrated technology solutions.
Adobe is currently outperforming the broader market, with the S&P 500 up 0.37% and the NASDAQ up 0.39%. This strength comes as a 10% global tariff implemented by the Trump administration took effect today, triggering a widespread sell-off in risk assets.