Adobe and WPP expanded their global partnership to deliver integrated solutions for streamlining end-to-end marketing processes. The collaboration combines Adobe’s AI capabilities and data orchestration with WPP’s agentic marketing platform, WPP Open. This unified solution enables clients to optimize media and scale creativity through AI to drive business growth.
Global marketing and technology services company DEPT® also launched DEPT® Studios, an enterprise content operating system developed in partnership with Adobe. The platform integrates Adobe GenStudio content supply chain solutions, including Adobe Firefly, to manage content production at scale. This system aims to convert enterprise content creation into a measurable growth driver.
No specific market reaction analysis has been reported following these announcements.