Adobe and Amazon Web Services (AWS) have broadened their strategic partnership, making the Adobe Experience Platform (AEP) available on AWS. This collaboration is designed to empower brands to strengthen customer relationships by delivering highly precise, AI-driven personalization. The AEP offers an actionable, cross-channel view of the customer, and this integration aims to ensure brands can provide timely and relevant experiences. This strategic move reinforces Adobe's offerings in the digital experience sector. By leveraging AWS, Adobe's platform for creating and delivering personalized customer journeys becomes more powerful for its clients. No specific market reaction to this announcement was available in the provided search results.