Adobe and major Indian telecom provider Bharti Airtel announced a partnership.
The deal offers 360 million Airtel customers free, one-year access to Adobe Express Premium. This collaboration is a global first for the telecom industry.
The initiative aims to empower millions of Indian users, including students and small business owners, with AI-powered creative tools.
Complimentary access is valued at approximately ₹4,000.
Features include generative AI tools for design, thousands of templates, premium Adobe Stock assets, and 100GB of cloud storage. Airtel will deliver the tools via the Airtel Thanks App, a move expected to accelerate India's growing creator economy.