Adobe and DICK'S Sporting Goods announced a strategic partnership at the Adobe Summit to launch an AI-powered digital coach for athletes. The collaboration uses Adobe enterprise solutions to provide personalized training tips and product recommendations via the DICK'S mobile app.
The initiative integrates AI agents to create a unified customer journey across online and in-store channels. DICK'S will leverage Adobe technology for conversational experiences and automated content production to drive consumer engagement.
Adobe shares remained nearly flat following the announcement.