On October 20, 2025, Adobe reportedly launched 'Adobe AI Foundry,' a new enterprise product enabling businesses to develop custom generative AI models using their own branding and intellectual property. This offering builds on Adobe's Firefly AI models and responds to growing enterprise demand for tailored AI solutions, according to company executives and a TechCrunch report. Adobe shares closed at $343.49 (+3.07%) in after-hours trading, reflecting strong investor enthusiasm for the new AI initiative. The stock's move outpaced the broader market and was directly linked to the Foundry launch, with coverage from Stocktwits and additional confirmation from market news feeds.