Adobe Systems little changed in after-hours trading amid Premiere 26 launch and analyst downgrades

Adobe launched Premiere 26 (rebranded from Premiere Pro) on January 20, 2026, introducing major updates including the new AI-powered Object Mask for one-click tracking and 20x faster Shape Masks.

• Despite the product launch, Adobe stock closed at $290.37 (-1.94%), aligning with a broader market sell-off; it traded slightly up after hours at $290.69 (+0.11%).
• Recent declines stem from analyst downgrades reported by GuruFocus, citing rising competition and AI concerns.
• The update also includes enhanced Frame.io collaboration, emphasized by the company's tie-in with the Sundance Film Festival, where Creative Cloud was used in 85% of premiering films.