Adobe and Nvidia announced a strategic partnership to advance AI-powered creative tools. The collaboration integrates Adobe Firefly generative AI models with Nvidia accelerated computing, AI libraries, and software.
The companies aim to develop next-generation Firefly models and "agentic" workflows for creative and marketing professionals. This initiative includes the development of a cloud-based 3D digital twin product for marketing applications.
Adobe will expand its use of Nvidia infrastructure across its entire product range. CEO Shantanu Narayen stated the collaboration aims to reinvent creative and marketing workflows through AI.