Adobe has announced it will discontinue its Adobe Animate software, with the service ending on March 1, 2026. This decision is part of a broader corporate strategy to reallocate resources and intensify focus on developing artificial intelligence capabilities across its Creative Cloud suite of products.
The shift aligns with the company's significant investment in its AI platform, as it navigates a competitive market and investor expectations for AI monetization. [5, 7] Adobe has been actively integrating its 'Firefly' generative AI model and other AI-powered features into flagship products to enhance creative workflows and business marketing tools. [6, 9]