At its annual MAX 2025 conference, Adobe announced a significant expansion of its Firefly generative AI platform, introducing new tools for video and audio creation. [2] The updates include 'Generate Soundtrack' for creating instrumental music, 'Generate Speech' for text-to-voiceovers, and a new, more powerful Firefly Image Model 5. [1] Adobe also revealed a partnership with YouTube to integrate professional video editing tools from Adobe Premiere mobile directly into the YouTube Shorts creation flow. [8] Despite these significant AI-focused product announcements, the market reaction was negative. Forbes reported that Adobe's stock fell 6.1% on the previous day, October 29, 2025. [7] The analysis suggests investors may have concerns about the long-term competitive landscape for AI in the creative space, leading to the sell-off despite the innovations showcased. [7]