Adobe announced new AI-powered innovations for Premiere Pro and After Effects.
Premiere Pro now connects with Adobe's AI ideation tool, Firefly Boards. Firefly Boards enables collaboration using AI models from Adobe, Google, OpenAI, and Runway. Premiere Pro gains AI-enhanced masking. After Effects features new typography, materials, and 3D capabilities.
The announcement precedes the Sundance Film Festival. Adobe noted that 85% of films at Sundance used its products.
Adobe is investing nearly $10 million into its Film & TV Fund. The fund supports aspiring filmmakers through professional tools, career development, fellowships, and training. New partners for the initiative include Rideback RISE and Dimz Inc. They join existing collaborators like the Group Effort Initiative and Gold House.