Figma launched an AI assistant operating directly within its collaborative design canvas. Users generate and edit designs using natural language text prompts to automate repetitive tasks. The feature debuts in Figma Design before expanding to other products.
Specialized AI models provide the assistant with a deep understanding of components, layout, and visual hierarchy. This launch intensifies competition with Adobe’s Firefly AI and AI-native design startups.
The move follows Figma’s strong Q1 2026 revenue growth. Adoption of existing AI features partially drove these financial results.