OpenAI updated its advertising policies to block competitors from promoting rival AI products within ChatGPT. The restrictions specifically target ads for competing image and audio-generating tools.
The policy change affects partners like Adobe Inc., which previously used OpenAI's pilot program to promote its Firefly AI generator. This shift coincides with OpenAI’s release of updated proprietary image and voice capabilities.
The move creates a walled garden on the platform. These restrictions narrow both paid and organic discovery paths for rival generative AI tools.