Citigroup raised its price target for Affirm Holdings (AFRM) to $115 from $100 on July 1, 2026. The bank maintained its Buy rating, representing a 15% increase in the target price.
Analysts forecast 25% medium-term growth in gross merchandise volume. This bullish outlook reflects growing confidence in the company's growth trajectory and business momentum.
The update follows several positive analyst actions for the buy now, pay later provider. Susquehanna recently increased its price target, while Piper Sandler initiated coverage with an Overweight rating.