Advanced Micro Devices (AMD) has entered into a strategic collaboration with Kerno, an enterprise infrastructure provider based in the UAE, to enhance the delivery of AI and cloud infrastructure to Gulf Cooperation Council (GCC) markets, such as the UAE and Saudi Arabia. A significant component of this partnership is the "Made in the Emirates" initiative, which will see the two companies co-developing AMD-based solutions within the UAE. The collaboration will focus on enterprise AI and cloud solutions built upon AMD's Instinct™ AI Accelerators, EPYC™ CPUs, and the ROCm™ open software stack. Kerno will serve as a regional OEM/ODM partner for systems based on AMD technology. The announcement was made in the context of GITEX Global 2025, a major technology event in the region. At present, there is no available analysis of the market's reaction to this specific announcement.