Advanced Micro Devices is reportedly preparing to increase the prices of its graphics cards, a move attributed to the rising costs of memory components. According to posts on the Chinese Board Channel forum, AMD has internally signaled that GPU pricing for all models will be adjusted. This follows a minor price adjustment in October that was not passed on to consumers, but the upcoming increase is expected to be more substantial. The potential price hike affects AMD's entire GPU lineup, from gaming graphics cards to workstation and AI accelerators. The surge in demand for memory from the AI sector is cited as a primary driver for the increased costs. This situation is not unique to AMD, as the broader electronics market is facing similar pressures from memory shortages and price increases, with some reports suggesting NVIDIA may also consider similar price adjustments in 2026.