Amazon has announced the next evolution of its Alexa Custom Assistant for vehicles, which will be built on the recently launched Alexa+ architecture and powered by Amazon Bedrock. This updated system is designed to provide a more advanced, conversational AI experience inside the car. The German automaker BMW will be the first to integrate this new technology into its vehicles. The integration of Alexa+ signifies a major step up from simple voice commands to more natural and intelligent conversations, leveraging more than 70 different large language models. This move is aimed at transforming how drivers interact with their vehicles. Amazon plans to expand its Alexa+ technology across more devices and environments in the future. The collaboration with BMW marks a significant milestone in Amazon's strategy to embed its voice assistant more deeply into the automotive sector.