On December 23, 2025, Amazon announced a collaboration to develop new "agentic experiences" for its Alexa+ service. The company partnered with Expedia, Yelp, Angi, and Square for the initiative.
The move seeks to enhance the voice assistant's capabilities. This involves integrating sophisticated, interactive features provided by the partner companies.
This update is not a major financial announcement, though it signals Amazon’s continued investment in Alexa. Analysts currently focus on Amazon’s 2025 performance and 2026 growth prospects. These discussions center primarily on the strength of AWS, advertising, and AI initiatives.