Amazon announced on November 7, 2025, the expansion of its ultra low-price shopping experience with the launch of the new Amazon Bazaar app in 14 new destinations. This move targets the value-conscious consumer segment, signaling a strategic effort to compete more aggressively in the low-price e-commerce space and reach a broader international customer base. The launch follows other recent technology-driven initiatives from the company, including the introduction of an AI-powered translation service for authors on its Kindle Direct Publishing platform. There has been no specific market reaction analysis available regarding the Bazaar app expansion. However, the company's stock did see a decline of 2.86% during the previous trading session on November 6, closing at $243.04.