Amazon announced an aggressive expansion of its quick-commerce service, Amazon Now, in India, with a goal of opening two new dark stores each day to surpass 300 micro-fulfillment centers by the end of the year. This move aims to increase Amazon's market penetration in major cities like Bengaluru, Delhi, and Mumbai, intensifying competition with established local players in the rapid delivery sector. In a related development, the company has also begun testing "ultra-fast" 30-minute deliveries in parts of Seattle and Philadelphia in the United States. This service, accessible through the "Amazon Now" feature in the main app, allows customers to receive groceries and thousands of household essentials in minutes. No significant market reaction to these specific operational updates has been reported.