A new Fulfillment by Amazon (FBA) policy took effect on January 1, 2026. This policy shifts the responsibility for product preparation and labeling entirely to third-party sellers.
Previously, Amazon offered these services. Now, sellers must handle these tasks themselves or engage certified third-party providers to ensure compliance with Amazon’s guidelines.
This operational change places a greater logistical and cost burden on sellers utilizing the FBA network. The move supports Amazon’s broader strategy to optimize fulfillment operations and improve efficiency.
Although the policy was announced in 2025, its implementation is now being monitored. Analysts are watching for its potential impact on seller relations and the overall cost structure of the Amazon marketplace.