Amazon India has officially launched the Meta Ray-Ban smart glasses on its platform today, November 21, 2025, marking a significant expansion of its premium wearables category. This move caters to the surging consumer interest in smart glasses, with searches for the product category on the platform increasing 4.6 times year-over-year. The launch is positioned to capitalize on the nearly 40% growth observed in the premium wearables segment during the recent Amazon Great Indian Festival 2025. The smart glasses, which feature a 12MP ultra-wide camera and integrated Meta AI functionality, will be available with same-day delivery in over 20 major Indian cities, including Delhi-NCR, Mumbai, and Bengaluru. This launch signifies a broader trend of consumers shifting from basic fitness trackers to more lifestyle-integrated technology that includes features like health monitoring, hands-free connectivity, and AI assistance. No specific details regarding the market's reaction to this launch are available yet.