Amazon has officially unveiled a new “store within a store” concept being tested at Whole Foods Market, marking one of the most significant integrations since its acquisition of the grocer. The system allows shoppers to use in-store screens to order popular, name-brand items not typically sold at Whole Foods, such as Tide Pods or Kraft Mac & Cheese, and have them ready for pickup after they finish their regular grocery shopping. This is enabled by a 10,000-square-foot automated “micro-fulfillment center” built inside the store, which uses robots to prepare the orders from Amazon's inventory within minutes. The initiative signals a major step in Amazon's strategy to blend its online product variety with the physical footprint of Whole Foods, aiming to capture a larger share of customer spending.