Amazon has issued a significant security warning to its more than 300 million active users, cautioning them about a surge in sophisticated impersonation scams and phishing attacks. The alert coincides with the peak festive shopping season, including Black Friday and Cyber Monday, when fraudulent activities are known to escalate. The e-commerce giant is urging all shoppers to be extra vigilant and take steps to secure their accounts. Amazon specifically warns that cybercriminals are employing increasingly clever tactics to steal personal and financial data. The company is advising customers to be wary of unsolicited communications and to verify any requests for information.