Amazon's Black Friday sales event commenced on November 28, 2025, marking a crucial period for the company's fourth-quarter performance. The event, which Amazon extended to a multi-day "Black Friday Week," features significant discounts across numerous categories, including electronics, home goods, and apparel. Analysts are closely watching consumer spending during this period as an indicator of economic health and confidence. While the Black Friday event itself is a routine part of the retail calendar, its outcome is pivotal for Amazon's revenue and stock performance. Historical data shows a mixed and not consistently positive short-term impact on AMZN's stock price immediately following the event. Projections for the 2025 holiday season suggest an overall increase in online sales, though some forecasts note a potential slowdown in the growth rate of U.S. holiday retail sales. There is currently no specific data or market analysis available regarding the immediate market reaction or initial sales figures for Amazon's 2025 Black Friday event. The company's performance during this key shopping weekend will be a significant point of interest for investors, with official sales data likely to be released in the coming days or as part of the next quarterly report.