Amazon has officially commenced its Black Friday Week, a major sales event running from November 20 through December 1. The event will feature millions of deals across a wide range of popular categories, including electronics, home goods, beauty, and apparel, from well-known brands. New deals are expected to be released daily throughout the promotional period. This annual shopping event is a critical component of Amazon's holiday season strategy and a significant driver of its fourth-quarter revenue. The kickoff marks the start of an intense shopping period for consumers and a key performance indicator for the retail giant's performance during the year's busiest shopping season. No specific market reaction to the launch was available.