Amazon is overhauling its annual performance review process, Forte. Corporate employees must now list three to five specific accomplishments from the past year, marking a departure from previous, broader self-assessments.
The new guidelines emphasize measurable outcomes and business impact. Staff are encouraged to detail specific projects, goals, or initiatives, including innovations that did not fully succeed.
CEO Andy Jassy drives this change as part of a broader push for increased discipline and accountability. This shift follows last year’s layoffs and return-to-office mandates.
The Forte review remains a key factor in determining employee compensation and ratings. This tougher performance management stance aligns Amazon with peers across Silicon Valley, including Google and Meta.