Amazon Publisher Services (APS) globally launched its Prebid adapter in open beta. The launch responds to digital publisher demand for more flexible advertising technology.
The new adapter connects existing Prebid.js setups directly to Amazon’s advertising infrastructure. Publishers gain access to Amazon Ads and over 60 third-party buyers without altering their current auction frameworks.
Amazon states the move supports its commitment to interoperability and publisher control. The integration aims to reduce latency and streamline workflows for publishers. This enables efficient access to a wider range of demand for ad inventory.
Eligible publishers can now download the adapter from the GitHub repository for implementation.