Amazon announced on November 14, 2025, that it is rebranding its satellite internet venture, formerly known as 'Project Kuiper,' to 'Amazon Leo.' The name change comes as the company continues to build out its low Earth orbit satellite constellation, which aims to provide high-speed internet to unserved and underserved communities globally. The project, in development for seven years, has over 150 satellites in orbit and has secured partners like JetBlue and DIRECTV Latin America for future service deployment. The announcement, made by Rajeev Badyal, Vice President of Amazon Leo, signifies a new phase for the initiative as it moves closer to commercial service. The company has been actively deploying its production satellites and will begin rolling out service once sufficient network coverage and capacity are achieved. No specific market reaction to the name change was available, as the news was announced directly by the company, and it is more of a strategic update than a market-moving financial disclosure.