Amazon stock fell 1.92% to $237.94 on January 14, 2026, despite no specific company news, mirroring a broader market decline driven by mixed inflation data and disappointing bank earnings.

  • The decline aligned with the broader market, as the S&P 500 dropped 0.94% and the NASDAQ fell 1.42%.
  • Analysts remain optimistic, maintaining a median price target of $295.05 ("Strong Buy") and forecasting strong growth in the ad business (potential $140 billion by 2030) and AWS acceleration.