On November 25, 2025, Amazon.com Inc. (AMZN) is trading at $227.18 (+0.40%) during live trading, following a recent upgrade from BMO Capital and BNP Paribas Exane, which set new price targets of $300 and $320, respectively. These upgrades are driven by expectations of robust holiday sales and Amazon's continued dominance in e-commerce and cloud services, with analysts highlighting the company's scale, logistics, and Prime loyalty program as key advantages. The stock's recent positive momentum, including a 2.53% gain on November 24, 2025, reflects optimism about Amazon's growth prospects as it heads into the peak shopping season. No negative company-specific news has emerged, and the upgrades from respected Wall Street institutions have contributed to investor confidence.