Amazon introduced a significant update to its Fire TV platform, featuring a redesigned user interface. The new design promises a faster, more streamlined experience and features dedicated homes for different content types.
The platform update integrates a new generative AI assistant, Alexa+. Alexa+ offers personalized recommendations and allows users to jump directly to specific scenes within movies.
Amazon also debuted its first lifestyle TV, the Amazon Ember Artline. The television features a matte screen and provides access to over 2,000 pieces of free art. Amazon positions the Ember Artline as a direct competitor to similar lifestyle TVs.
The redesigned Fire TV experience will be available on the new Ember Artline device. The updates are scheduled to roll out to various Fire TV devices in the coming months.