Amazon stock is showing resilience, holding above the $230 level after strong Christmas-season spending reinforced confidence in its core retail business and helped stabilize the stock following recent concerns over AI investment costs.

  • Analyst sentiment remains highly constructive, with multiple “Strong Buy” ratings focusing on AWS’s AI capacity and cloud revenue growth as key long-term drivers.
  • Options activity shows heavy call open interest concentrated around the $235–$240 strikes, indicating bullish positioning.
  • The stock is trading around $232.24 (up 0.04%) today, following a significant 1.62% rise yesterday driven by positive sentiment around e-commerce resilience.