The global market for smart glasses experienced substantial growth in 2025, with shipments soaring and the technology moving beyond early adopters. [10, 15] Meta has established itself as the dominant force, capturing over 70% of the market share in the first half of the year through its partnership with EssilorLuxottica for the Ray-Ban smart glasses. [10] The market is largely driven by advancements in AI integration, with these features accounting for a majority of shipments. [10, 14]
The most prominent consumer devices are Meta's Ray-Ban Gen 2 and Amazon's Echo Frames. The Ray-Ban Meta glasses are frequently cited as the top overall choice, featuring an improved camera, longer battery life, and integrated Meta AI for content creation. [4, 6, 11] In contrast, Amazon's Echo Frames offer a camera-less design focused on open-ear audio for music and calls, with hands-free Alexa integration. [1, 7, 12] Other brands like Xreal and Viture are also competing, primarily in the segment of glasses that function as wearable displays. [4, 19]