Applovin shares rose 2.5% on Thursday following reports that the mobile advertising firm is developing its own social networking platform.
A job posting for a software engineer to build a next-generation social platform revealed the company's plans. The role requires designing scalable systems for media delivery, real-time social interactions, and a content discovery engine.
This initiative follows Applovin’s previous unsuccessful attempt to acquire TikTok’s U.S. operations. The move signals a strategic expansion of the company's mobile ecosystem into direct social networking.