AppLovin shares rose 10% following management’s presentation at the Morgan Stanley Technology, Media & Telecom Conference. CEO Adam Foroughi identified a non-gaming addressable market between five and 10 times the size of the company's current gaming focus.
Management expressed confidence in the core gaming business while detailing plans to scale advertising technology into the e-commerce sector. The CFO noted potential upside to the company's existing 20% to 30% growth targets for gaming advertisements. AppLovin scheduled the broad rollout of its e-commerce advertising platform for the first half of 2026.